Software Partner Programs Have Flaws

The overall idea of a software partner program sounds great. Software Company A creates a magical product. They have 100 employees but suddenly they are getting hundreds of calls a day about software implementation, training, support, etc. Sales are flowing in too fast to handle. But they have an idea! They create a Partner Program. The company can bring on "partners" to share the load so they don't need to turn away potential customers. They share the profits (or should) of the recurring business coming in from customers and pass the leads to partners who get sales from services provided directly to the customer. Win-Win. On paper, but not always in reality. Photo by Wil Stewart Partners need…

Here We Go

Within the last week, the new Buster system was officially launched. This is a project that has been floating around in my head for a while and has gone through a couple of different prototype/development phases over the last couple of years, so I'm excited to officially get it off the ground.…